Becoming a Carbon Negative business by the end of 2023

Climate Change

The warming of our climate is the most pressing environmental issue we face, and the biggest risk to our business. Taking action to prevent the climate warming above 1.5C is crucial to prevent more frequent and severe weather events, such as storms, floods, fires and the resulting poverty and dislocation of millions of people.We believe all businesses have a responsibility to reduce greenhouse gas emissions and improve climate change literacy - including us.

Up to 90% of a menstrual pad and 6% of a tampon is plastic.

Carbon Audit

With our partner Carbon Neutral we will complete our first carbon audit, giving us oversight of our greenhouse gas emissions from our headquarters, warehouses, distribution to customers - our brand footprint. 

Our next step will be to map and understand our product emissions from extraction to product construction. We have begun the process of gathering further data from our suppliers to make this happen including an initial life cycle analysis.

By the end of 2023 we will be a carbon negative business.

Transport and Freight

As a global brand, we know that delivering products to customers worldwide creates carbon emissions. Our products predominantly travel by ship from our manufacturing hub in Asia to our warehouses in the UK, Europe and Australia. As part of our emissions reduction plan, in 2022 we will streamline our distribution model into the Americas, allowing us to move more product via ship rather than by air.For customer deliveries we use a combination of trucks and air freight, and partner with companies who setting carbon emission targets.

A Life Cycle Analysis

In 2021 we undertook a life-cycle assessment (LCA), a data analysis, to identify the environmental impacts of our leak-proof underpants by reviewing raw material extraction, transport, manufacturing, distribution, customer use and end of life.







We put two different Modibodi underpants through the LCA to measure the carbon emissions and water use of each product. We chose a Classic Bamboo Bikini in a Light-Moderate absorbency and a Recycled Seamfree Full Brief in a Heavy-Overnight absorbency*.

The results highlighted the highest emissions points within our value chain.

• The LCA shows that raw material creation from growing, extracting and processing into fabrics create the most carbon emissions.
• The second highest emission created are customer energy use for washing.
• Transport is an important part of our emission reduciton plan. Using sea freight compared to air significantly reduces emissions.
• Customer washing is the most significant factor for water use followed by water used for growing and husbandry of raw materials. 

Switching to reusable underpants can have a huge impact on reducing carbon emissions. One person’s yearly use of disposable tampons produces 8.2kg of CO2 emissions or for a pad user 16.8kg of CO2 emissions. 

We compared the absorbent gussets in our underpants to disposable single use products over four years to give the most like for like comparison. The results showed that Modibodi gussets create significantly fewer carbon emissions with a Heavy-Overnight gusset and a light-moderate gusset creating 60% and 70% fewer carbon emissions than equivalent pads and tampons.* 

*Based on 8 pairs of classic bikini Modibodi merino gussets over four years compared to equivalent tampons and pads.

The results of the LCA inform our decisions to...

Keep using renewable fabrics from farmers and growers using regenerative farming and organic principles to increase soil health and keep carbon locked away.

Keep using recycled fabrics in our designs to support efficient
resource use.

Remind customers to wash in cold water with other clothes on a full load, and line dry to reduce energy and water use.

Continue to preference shipping and choose delivery partners with carbon reduction goals such as moving to electric vehicle distribution.